I get annoyed with Lancome and Chanel trying to sell us products for erasing wrinkles, dull skin, fine lines but using teenagers or young women as models. Don't they get it? We're not going to fall for their products' promises when it is used on baby skin that hasn't been through life's challenges and not even close to the aging process that women "of a certain age" go through...the signs of a lived life
Diane Keaton is a perfect example of the right aged woman promoting skin care and make up for her peers.
Diane Keaton is 67 and has beautiful skin and is a great spokesperson for us. I have bought several of their products because of her.
Julianna Margulies is a bit younger than I (she's 47) but still has the right maturity to promote aged skin care products. She's so attractive and makes the product believable.
Look at these young girls (below) trying to sell us dark spot healing lotion....
I think they're only 18 or 20 years old. What the heck do they know about dark spots at their ages? Show me a real woman with dark spots with non-touched up before and after photos using the Lancome product!
Chanel's Le Lift Creme ad features Diane Kruger who is only 37 years old. I didn't need lift at 37 either!
Aveeno's Positively Radiant Daily Moisturizer, which evens tone and texture (including dark spots) uses 44 year old Jennifer Aniston. Let's see Jennifer (who is a sun worshiper) in ten years to see if this product really does work.
Dior is showing us Sharon Stone with skin improvement lotions and creams. She's lovely at 55 years and makes the product seem viable.
Robin Wright is almost the right age (47) to promote Dior's skin products for aging skin. Almost.
Clinique has a dark spot liquid that they advertise on TV and in magazines. I thought it might be good to look at buying (I have a few spots on my hands) but guess what Google reports on that product says? It doesn't work --- at all! It is pure garbage that isn't cheap.
So what is this post about? First it is a rant against advertising trying to make us think that if we buy their special product, we'll look younger -- like we looked in our twenties. That just isn't viable.
Second, it is a cautionary tale to do the research before you spend your hard earned money on skin care products. Google it, ask other women, get samples. See what works for your skin, your goals and makes you feel good about yourself before you fork over the money. And find out if there is a cheaper version of the same product - often, there is.
Third, drink a LOT of water. It plumps your skin, helps with hydration, helps with your lungs, your kidneys and your weight.
Fourth, wear sunscreen. There are products with UVA/UVB for your face and neck, as well as your chest, your arms and your legs. Use them. The sun is hard on aging skin.
Fifth, don't smoke. At all. Not only does it age your skin, it destroys your internal organs. With all we know about cigarettes, why would anyone smoke at all? Just don't.
I will share a little tip I read about last week and am trying: To remove your eye makeup, use pure Vaseline; after you've gotten it all off, put a little more Vaseline on your eyelashes overnight. Vaseline grows hair. When I had a horse, when he had a rubbed spot that was "bald," I learned to pack on some Vaseline on that spot. Horse hair grew back quickly -- and healthier.
Also, I read that when she was younger, Marilyn Monroe used to slather Vaseline all over her face. Much to her chagrin, she began to grow fine peach fuzz all over her face and had to get waxed often. Needless to say, once she figured it out, she quit using it as a moisturizer.
Recently an actress (in a magazine interview) stated that she does what I'm trying to do and it works. So what the heck? Give it a try if you'd like thick full lashes -- and what woman "of a certain age" doesn't?
Abraham Lincoln (one of our greatest presidents) stated "You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time."
I don't think he was talking about print advertisements....but it still is apropos. Do your homework and try what works best for you.
Until next week, I remain,
Stylistically yours,
Sooz
Recently an actress (in a magazine interview) stated that she does what I'm trying to do and it works. So what the heck? Give it a try if you'd like thick full lashes -- and what woman "of a certain age" doesn't?
Abraham Lincoln (one of our greatest presidents) stated "You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time."
I don't think he was talking about print advertisements....but it still is apropos. Do your homework and try what works best for you.
Until next week, I remain,
Stylistically yours,
Sooz
You tell 'em, Sooz! If these beauty (and weight loss, too) products worked, we'd all know about them and use them. Companies appeal to our desire, promising results that just aren't possible. As we age, the condition of our skin can be attributed to genetics and lifestyle (as you mentioned, sun exposure, smoking, etc.). Remember the adage: If it sounds too good to be true, it is.
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